Social Media Marketing
As of October 2023, there are 4.95 billion social media users. This equals approximately 61.4% of the global population. Another survey indicates that 87% of marketers have noticed increased traffic due to social media marketing campaigns. We are living in the age of social media. People are hooked on social media platforms. From exploring cuisines to travel destinations, jewelry shopping, beauty product recommendations, and even hiring photographers, people are using social media.