Off page SEO Techniques


Optimizing your on-page content for higher Google rankings is compulsory. But the icing on the cake is the off-page SEO activities that earn your website online authority. Imagine you have a responsive and user-friendly website. You have rich and quality content. Plus, you know which keywords to use, and your on-page SEO is on point. However, you are not getting as much traffic as you expected. Your website performance is average and isn’t as per your goals. What you lack here are proper off-page SEO campaigns.
There are several off-page SEO techniques that you can implement to boost your rankings and traffic. You can start with backlinking, social media marketing, influencer marketing, guest posts, and more. There are several benefits of off-page SEO. Gaining authority, better website visibility, higher organic traffic, increased user engagement, and earning online credibility are a few of them.

But how do we do off-page SEO?
What are the proven off-page SEO techniques that will maximize their benefits for the website?
Is off-page SEO still relevant in 2024?
If you have these questions in mind, this blog is for you. The blog lists the top 10 off-page SEO techniques for 2024.
Alternatively, you can always hire the best SEO company in Chennai, India. They will help you with a complete SEO package to build your online brand.

Link Building is the key

This is what most marketers and SEO experts adhere to religiously. Links are like votes for Google. The more third-party websites you have pointing to your website, the more relevance Google gives to your website. Quality links from reliable websites are a hint to Google that your website is relevant to its users. It helps Google determine your website’s value, authority, and rankings. If you have no links pointing to your website, no matter how good or fresh content you have, you won’t get good ranks on SERP.

Link Building

Some of the benefits of link building are:
   • Enhance search engine rankings
   • Increased website authority
   • Improve organic traffic
   • Get brand exposure
   • Encourage user engagement
   • Enhanced online reputation
   • Positive signals to search engine

However, while building links, don’t ever compromise quality for quantity. Of course, the volume of links matters. But Google also focuses on the quality of the links you are getting. Black Hat SEO isn’t the way to go. You need to strike a perfect balance between quality and quantity in link building.

Social Media Marketing

Social Media Marketing

As of October 2023, there are 4.95 billion social media users. This equals approximately 61.4% of the global population. Another survey indicates that 87% of marketers have noticed increased traffic due to social media marketing campaigns. We are living in the age of social media. People are hooked on social media platforms. From exploring cuisines to travel destinations, jewelry shopping, beauty product recommendations, and even hiring photographers, people are using social media.

While social media isn’t an official ranking parameter, it somehow acts like a search engine. So, it’s highly likely that your potential target audience is on a specific social media platform that you haven’t yet explored.
Social media shares, likes, followers, and subscribers are like a magic wand. It earns you brand recognition, engages your customers, builds stronger customer relationships, and markets your products and services. If you haven’t tapped into the potential of social media marketing, here’s a way to do it. Get in touch with the best SEO services in Chennai.

Local SEO (Google My Business)

80% of customers use Google Maps for local information.
Imagine you have a bakery shop in Indore. You have a good running website. But you haven’t registered your shop on Google. Now someone in Indore searches “best bakery near me”. Here, what will happen is that, before showing the websites, the Google SERP page will show him bakery shops near his location. It is most likely that he will scroll down a few shops and pick one of them based on reviews and photos. He won’t even take the pain of scrolling down the SERP page to reach your website.

Local SEO Google My Business

Registering your business on Google will increase your online visibility. Your business will be visible on Google Maps, where you can add photos and contact details and even ask your customers to review them. It is one step further to enhance your online brand image.

Guest Posting

Guest Posting

Guest posting is, at present, one of the most common off-page SEO techniques. It is all about writing blogs or articles as a guest on a third-party website and earning backlinks.
Guest posting helps you put your brand in front of a concise and targeted audience. Plus, it assists you in building your brand authority and establishing you as an expert in your field. However, the main goal of guest posting is to attract a new audience and gain exposure.
Find reputable websites in your industry. Contact them and try to get your guest post published in their blog column. Writing guest posts regularly will help you generate quality backlinks, attract new users, and increase traffic.

Use Forums Smartly

Do you know that the majority of people still use online forums like Reddit and Quora?
People post questions or find relevant answers to their queries on these forums. And this is what marketers take advantage of.
Answering questions on online forums like Reddit and Quora is a great way to promote your website. The trick is to find relevant questions related to your industry posted by the users. Then write the most detailed and accurate answers.
It is a smart way to show your expertise, establish authority, and build a strong relationship with your users.

Videos and Reels

Post videos and reels

How many times have you noticed a product go viral on Instagram or YouTube?
Almost every day. Sometimes we see a kitchen appliance go viral and sold out in just a few hours. Or we witness a beauty product become insanely popular on social media.
Is it a coincidence that the videos of these products go viral? No!
Marketers post attractive reels of their products on Instagram and YouTube. They even get influencers to promote their products. The viral reels you see are a well-planned strategy that hits. Be it long YouTube videos or short reels, posting videos is a smart way to increase your brand visibility and attract the target audience.

Creating, editing, and posting engaging videos that go viral is a tedious process. That is why we suggest you hire the best SEO services in Chennai We can help you identify, create, and post videos that promote your brand and attract an audience.

Don’t forget infographics

Visuals are more appealing than plain text. The human brain processes visual information 60000 times faster than text.
That is why marketers stress including rich infographics on their blogs and social media posts. Infographics generate 37% more backlinks than regular blogs.
So, whether you are a B2B or B2C company, using infographics to bring users to your website is the most effective way.

Press Release

Publish Press Release

Digital press releases are a preferred choice among SEO professionals for link-building strategies due to their effectiveness in acquiring high-quality authority links promptly. A well-executed public relations campaign not only enhances brand awareness but also boosts brand searches. By capturing the attention of the target audience, it encourages discussions about the company. This, in turn, leads to an increase in referral traffic.

Additionally, establishing yourself as a thought leader in your industry through public relations efforts contributes to the development of trust signals. To maximize the impact, consider issuing press releases whenever there are noteworthy product updates or significant announcements. This approach not only expands your business’s reach to additional customer segments but also ensures that your message reaches a wider audience. Building and maintaining strong relationships with journalists and publications in your industry is key to ensuring your messages are heard and well-received.

Broken Link Building

Broken link building stands out as an effective off-page SEO technique that is accessible to anyone. The process involves consistently monitoring other blogs for broken links.
Upon discovering a broken link on a website, you can reach out to the website owner via email. You can propose to replace the broken link with a link to your website. While this method can be time-consuming, the potential benefits make it a worthwhile investment.

Document Sharing

Document Sharing

Creating attractive and valuable documents for your business or blog is a great strategy to engage your audience and drive traffic.
Below are two examples of documents. Which you can use for document-sharing websites.
Example – 1:  “Don’t miss out on these five secret tips to improve your online brand presence”
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Example – 2:“5 Genius tips for choosing the right digital marketing partner for your business”
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Here are some document submission instructions:
   • Identify popular document-sharing websites like SlideShare, Scribd, or DocStoc.
   • Create accounts on these platforms.
   • Upload the respective documents to these platforms, ensuring that you provide a compelling title, description, and relevant tags.
   • Share the document links on your social media channels and website to maximize visibility.
Remember to customize the content to align with your business goals. Additionally, regularly update and create new documents to keep your audience engaged and attract more traffic to your website.


Many businesses don’t recognize the efforts that happen outside of their website. However, they don’t realize the benefits of off-page SEO techniques until they witness its advantages themselves. From increasing website traffic to improving rankings, building authority, improving online reputation, promoting products, engaging customers, and establishing a strong brand, off-page SEO can help you achieve all.
If you are struggling to improve your SERP rankings and build your brand identity, the best SEO company in Chennai, India can help you reach your milestones.