02 August How to Measure Success After Website Redesigning in Chennai?
Redesigning your website is not just about changing the look and feel — it’s about delivering a better user experience, improving performance, and increasing conversions. Whether you’re a startup or an enterprise, website redesigning in Chennai can be a game-changer for your digital presence. But how do you know if your redesign is actually working?
Let’s explore the key metrics and updated best practices to help you measure success after a website redesign.
User Engagement Metrics
After redesigning, one of the first things to monitor is how users interact with your new website. This includes:
Page Views: Are users visiting more pages than before?
Bounce Rate: Has the percentage of users leaving without interaction decreased?
Average Time on Site: Are visitors spending more time exploring your content?
Scroll Depth: Are users scrolling to the end of your content or dropping off midway?
Tools like Google Analytics, Hotjar, and Microsoft Clarity can provide visual behavior insights and heatmaps for deeper analysis.
Leads and conversion
A key goal of website redesign is to improve lead generation and conversions. Evaluate:
Contact Form Submissions
Click-through Rates on CTAs
E-commerce Sales (if applicable)
Conversion Rate Optimization (CRO) Performance
If leads have improved but conversions haven’t, you may need to refine your sales funnel or checkout flow.
SEO Performance
A successful redesign must consider and preserve your search visibility. Post-redesign, monitor:
Organic Traffic Changes
Keyword Rankings
Backlink Health
Technical SEO (site speed, sitemap, robots.txt, broken links)
Partnering with an experienced SEO company in Chennai can ensure your redesigned site aligns with current SEO best practices, including core web vitals.
Analytics & Benchmarks
Compare pre-redesign and post-redesign analytics. Key tools:
Google Analytics 4 (GA4) – for detailed engagement and acquisition reports
Google Search Console – for crawl errors, impressions, and ranking insights
Tag Manager and Event Tracking – to monitor button clicks, downloads, and custom user actions
Establish benchmarks and compare metrics after 1 month, 3 months, and 6 months.
Mobile Responsiveness & Core Web Vitals
Your redesigned website must perform well across devices. Monitor:
Mobile Traffic Behavior
Page Speed Insights (especially on mobile)
Responsiveness Across Screens (tablets, smartphones, etc.)
Core Web Vitals like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift)
Mobile-friendliness has a direct impact on both user experience and Google rankings.
Check out our blog: Why mobile web design is important
Content Quality & Engagement
Fresh, well-structured content helps users and search engines alike. Post-redesign:
Ensure your content uses relevant keywords without stuffing
Use internal linking to guide users and pass link equity
Monitor social engagement: likes, shares, comments, mentions
Track content performance via heatmaps or scroll behavior
Content that resonates builds trust, credibility, and brand affinity.
Accessibility & UX Improvements
Modern website redesigns should also address accessibility and usability. Evaluate:
WCAG Compliance for better inclusivity
Navigation Clarity
Consistent Color Schemes and Fonts
Voice Search Optimization for better accessibility and SEO
Use tools like Lighthouse, WAVE, or Axe to test accessibility compliance.
Site Security & Technical Health
With redesigns, don’t overlook technical improvements:
HTTPS implementation
SSL certification status
Malware Scans and Firewall Integrations
Regular Backups and Updates
Security is key for trust, especially for e-commerce and service-based businesses in Chennai.
Conclusion
Redesigning your website is not just a cosmetic update — it’s a strategic investment. By monitoring key performance indicators, analyzing user behavior, and tracking technical health, you can accurately measure the success of your website redesigning in Chennai.
As a leading website redesign company in Chennai, Webdoux helps businesses revamp their digital presence while focusing on long-term growth. Whether you need SEO, UI/UX, or full-stack redesign solutions, we ensure your website performs exceptionally across all metrics.